Bridgeland Business Association

North of Normal

Bridgelanders have a deep love and sense of place. With such an eclectic mix of culture and history, it’s no wonder.

The Bridgeland Business Improvement Area engaged us to attract new residents, customers, and businesses to the area. So how did we share this sense of place with newcomers? By extending an ‘insider's invitation’. Introducing Bridgelandia, a concept that taps into what locals know best — their own backyard. By utilizing a patchwork of vibrant colours, lighthearted language, and nuanced map iconography, we created an emotional connection between Bridgeland and our desired audience.

Along with the brand identity, we also designed and built a vibrant and dynamic website, with a unique modular layout drawing from the map & patchwork visual device.

Visit the Bridgeland website here!

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