Camber is a private Wealth Management & Financial Advice company with one key philosophy — rationality and evidence over trends and emotions.
We were approached by Camber to develop, depthen, and refresh their brand, providing a tool-kit that would allow them to communicate with a sophistication and charm unique to their industry.
The new brand has one concept in mind: Creating Clarity. Our key applications were refined colour palette; a typographic style that would bring gravitas and wit to a fresh tone of voice; a simple and clear website highlighting and driving users towards their hero product — a personal financial dashboard; and an editorial illustration style to accompany their ongoing podcast series, ‘Money Mindfulness’.
We worked with Camber and 6 Degrees to develop ‘Money Mindfulness’, a collection of thoughts & musings on all things money, pulled from wisdom gained by CEO Rob Townsend throughout his life and career. Daughter worked alongside Camber to write each episode, with the audio sessions recorded at 6 Degrees.
We created simple but charming illustrations exploring the key concepts of each Money Mindfulness episode. These illustrations accompany the podcast series as covers on Spotify and Apple Podcasts, along with the transcripts found on the Camber website.