Pocket Coffee

Something Small is Brewing

Pocket Coffee is an espresso-sized café in Hillhurst, Calgary.

Primary letterforms reference the tight-fitting nature of an overstuffed pocket (or a small neighbourhood coffee spot). The expanded identity is comprised of a secondary wordmark and the handle of a slick coffee cup icon that doubles as a pocket. On takeaway cups, this mark makes use of the natural seam, for a unique use of a seldom-loved print area.

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