ConnectFirst is a locally owned and operated credit union with 42 locations across Southern Alberta. Unlike their big-bank competitors, who have impressive tech without any shred of human interaction, connectFirst has managed to balance its tech offerings with a highly personable, customer service approach. Its members always get a face-to-face conversation — an offering that’s refreshingly unique — where they can feel heard and feel understood, and not just reduced to another number in the big bank machine.