In order to better understand Calgary’s challenges around transit, social disorder and public safety, Vibrant Communities Calgary conducted research, which would be shared with policy makers and the general public through a report and microsite.
The research findings were not pretty.
The problems were complex, and there were a lot of unhoused Calgarians on the streets with no place to go. This was not an assignment that could be solved with glossy stock shots and corporate body copy. It needed to tell the truth, even if it was a harsh truth. We wanted the design to reflect the uneasiness and harshness of the disorder on transit.
Shortlisted | Design | Strategy Marketing Awards 2025