It was vital that Annex had a scalable, easy-to-produce system that could make an impact while still speaking to the individual characteristics of each beer.
These small-batch release labels have a visual style that feels fleeting, reflective of the ‘once it’s gone, it’s gone’ nature of the beer. Flavour characteristics come through in individual elements of colour, line style, and placement. We embrace white space to represent a breath — a pause to cut through the ever-growing saturation of the craft beer market. Minimal line work, with a rough, hand-done style inspired by block printing, is used to represent the experience of drinking the beer — from a deep base flavour to pops of sour, to a refreshingly easy-drinking NEPA.
Winner | Packaging – Food & Drink | Communication Arts Design Awards 2021
Winner | Packaging Beverages Alcohol — Series | Applied Arts Design Awards 2021
Winner | Entire Packaging Design Program| Applied Arts Design Awards 2021
Winner | Shoestring Budget | Applied Arts Design Awards 2021
Anvil | Design — Packaging | Ad Rodeo Awards 2021
Shortlisted | Strategy 101st Marketing Awards | Design