How do you revolutionize the Canadian healthcare system?
You start with the fundamentals. Vince Danielson, a tried and true CEO, had a mandate to change the way healthcare was delivered to Canadians using technology. They had a digital framework that would allow customers to connect via video chat, text or to schedule a home visit with a nurse practitioner, but they had no brand. Doing what the best CEOs do, he rallied a team to tackle the problem. From day one, Daughter was in the room helping to craft a strategy that would take them from patient zero to patient 1 million.
A combination of Hello and Wellness, Wello is friendly and disruptive; a future-forward name with loads of personality, exactly like the service they offer.
Relief from sickness is a transaction. The pursuit of wellness is a relationship. Wello needed to connect with customers in a way that was personal, and meaningful.