Tomorrow is also the future.
Obvious as it may be, a lot of businesses are reluctant to embrace the world of applications (often to their own detriment). When Vog came to us they needed help reaching an audience that was still unsure about the role apps were going to play.
A lot of potential clients were intimidated by the thought of app development. So we went bright, we went simple and we went lo-fi. We gave them an uncomplicated new logo, then expanded the black and yellow of their existing brand to include a variety of hand-done elements, from paint streaked type, to hand drawn scribbles.
In a world that is comprised of 1s and 0s we wanted to remind audiences that there were oxygen-ingesting, World of Warcraft playing, highly strategic, loveable and competent people on the other end. So we took their black and yellow, let’s-make-art-vibe and turned it into the most old-school brochure format we could possibly imagine, newsprint.