Jonathan started his career at Emily Carr University where he spent a lot of time nursing xacto-knife wounds and not cheering for the Canucks. Many a band-aid later he began his career at Pentagram New York, a place that is arguably considered one of the best design firms in the world. After his time in the Big Apple (a term he asserts no self-respecting New Yorker would actually use) he returned to Canada where he worked at various design and advertising firms bringing a thoughtful, concept-driven approach to clients large and small. In the time since his return he has fathered two delightful children and many of Calgary’s most notable logos including Cenovus, Phil & Sebastian, the YYC airport authority, and CIFF. He has been consistently recognized nationally and internationally by many design competitions and publications, including Communication Arts, Clios, D&AD, One Show, Graphis, AR 100, London International Awards and Applied Arts. At home he is recognized for his love of floor hockey and Johnny Cash.
—partner, creative director
After graduating from the Miami Ad school, Stephanie started work at Venables Bell & Partners in San Francisco. During her time there she developed a fondness for hills, Mochi ice cream balls and her bicycle. She also helped create multi-faceted campaigns across their client roster, including a few Fortune 500 brands. After three years, a notable encounter with Gene Simmons and being greeted by blank stares whenever she tried to order a Caesar, she said goodbye to the Golden Gate Bridge and headed north. She moved home to Calgary where she worked at WAX creating campaigns for clients like SAIT, Fas Gas and the Calgary Society for Persons with Disabilities. From there she went to Rethink, an agency which has consistently been recognized as one of the best in Canada. At Rethink she was responsible for the tambourine, making monster sounds, and the creation and execution of many campaigns including work for Science World and Coast Capital Savings. Her work has been widely recognized by award shows including the Crystal Radio Awards, Lurzer’s Archive, One Show, Communication Arts and Applied Arts. She is also on the Board of Directors for Long View, one of North America’s largest privately-owned IT companies.
—partner, client services director
After earning a BA Hons, a BSc and extremely good grades from Victoria University of Wellington, Jill began her advertising career at BBDO in New Zealand. She worked there for a decade, wrangling creatives and clients into producing award-winning work for brands like The National Bank. She also wrangled two Australian stunt stallions to a beach for a television shoot, a story she’ll happily share for the price of a beer. The thrill of giant budgets aside, Jill and her husband embarked to Calgary in 2010 for a new adventure where she worked as the Account Director for the top tier of agencies, before joining Daughter as a partner. At Daughter, she does the work of at least five regular people managing clients, budgets, timelines, and production. She also reads a book a week, which make us think she might secretly be a superhero. In exchange for her superhuman skills, all she requests in return is that she is regularly offered beer and snacks, and no one gives her a hard time for using the term ‘car park’ to describe a parking spot.
Madison Reitz, originally from Ontario, attended St. Lawrence College for graphic design. Before her career path in design was determined, she spent her childhood pursuing film. After a series of unreasonably long, anti-climatic self-directed indie films—and catching wind of VFS tuition costs—she began exploring alternate creative career paths and thus discovered her true calling. In her spare time, she enjoys talking about rock n' roll, getting lost in the wilderness to a reasonable degree, and trying to coerce her family and friends into cross-Canada visitations. Sometimes they do. She is passionate about packaging, branding, and illustration.
Ben began his childhood with one humble aspiration: to become a Jedi Knight. After graduating from the Alberta College of Art & Design, and having exactly one more BDes degree in his belt than epic interstellar clashes of light vs darkness, he decided to settle for a career in graphic design. Cutting his teeth at international giant Critical Mass, Ben has worked for many global clients such as Clorox, Nissan, and Star Wars. He’s passionate about branding, food, and weird local restaurants. His work has been recognized by TSN, ESPN, Applied Arts, and his parents’ refrigerator.
Raised on the shores of Vancouver Island by nature-loving DIY-er parents, Lyndsay developed an appreciation for creative expression at a young age. She got her start at Karo and now brings her skills with a sketchbook and a knack for conceptual thinking to the Daughter team. Initially intending to become an illustrator, Lyndsay graduated from the Alberta College of Art & Design with honours in graphic design and not long after found her way into the covers of children’s books and Nintendo games... and our hearts.